Our story

Located in the city of Franca, in the interior of São Paulo, we are a family business with over 25 years of experience in the meat market. Our commitment is to provide quality and excellent products to our customers, from the source to the table.

Our trajectory is marked by hard work, dedication and passion for what we do. Our team of professionals values ​​respect for animal welfare, the environment and sustainable development.

We believe that our customers deserve the best, which is why we constantly invest in technology and innovation based on an organizational culture that encourages employees to be aware of their commitment and gains, as well as the well-being of everyone involved in this story. We have a highly qualified team that is committed to ensuring quality in all of our processes.

We value relationships based on trust, transparency, and mutual respect. We seek to establish lasting partnerships and build a sustainable future for everyone.

For us, being Franca Boi goes beyond selling meat; it is about transmitting a history of tradition, quality, and social responsibility. We care about the legacy we leave for future generations, dedicating ourselves to being a reference in the meat market, providing flavor, health, and well-being to our customers.

Our vision

“Serve customers with excellence
while constantly evolving.”

To be recognized as a reference in excellence in the production and sale of beef, using sustainable and innovative practices to meet the needs of customers and the market, always maintaining constant evolution.

Our mission

“Offering reliable products
and incomparable flavor.”

To produce top-quality meat with respect for animals, the environment and the people involved throughout the process, always seeking innovation and excellence in all stages of production. To offer the market reliable products with incomparable flavor, contributing to healthy eating and the well-being of consumers. In addition, to value and respect employees, partners and local communities, promoting the sustainable development of the region.

Our values

“Tradition, commitment,
ethics and innovation.”

• Quality: commitment to providing superior quality products
• Sustainability: seeking sustainable practices throughout the production chain
• Innovation: always seeking new technologies and processes to improve production and meet customer needs
• Ethics: acting with transparency, honesty and integrity in all operations
• Social responsibility: contributing to the development of local communities and improving people’s lives
• Tradition: maintaining a tradition of producing quality meat for over 25 years
• Commitment: commitment to animal welfare and the environment at all stages of production.